Consistency is the key here along with frequency.
If I was to ask you to recall a company who you think posts too frequently on Twitter or Facebook, or a Facebook Ad that you have seen that often in the last week you know it off by heart, I doubt it would take you too long to think of it.
I personally saw an advertisement for a gym clothing company with 20% my first order so many times, I ended up unfollowing them. This could be considered a loss for the brand, as I quite like their clothes and prices, and would usually be keen on any offers they had to share.
This highlights a dilemma that organisations, and often their social media marketers, face on a daily basis. You want to engage with your followers, and you want to see returns but you don’t want to drive them away.
Firstly, we will look at the right type…
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