5 Examples of Brands that Have Truly Mastered Social Media

Part of the problem with the social media landscape in this regard is that it’s just so huge – you’re literally competing with brands from all over the globe in one intense, fast-moving stream. To truly master social media, you need to think outside of the box in order to make yourself stand out and be noticed among the growing crowd.

In this post, we’re going to take a look at some brands that have been able to do just that – and also what we can learn from their success.

To read more go to: http://www.socialmediatoday.com/marketing/5-examples-brands-have-truly-mastered-social-media

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5 Ways to Enhance YouTube Videos for Marketers

August 31, 2016

Do you use YouTube for your business?

Looking for ways to create more visibility for your videos?

YouTube offers a number of helpful features to optimize your videos for more views, subscribers, or conversions.

In this article, you’ll discover five ways to improve the performance of your YouTube videos.  To read more go to:

 

5 Ways to Enhance YouTube Videos for Marketers

3 Questions Businesses Should Ask If They Are Going To Do Their Own Social Media

You don’t have to be a professional marketer to grasp the power of social media marketing for small business. According to a recent study of small businesses across the U.S., more than two-thirds of the owners say that they are using social media channels such as Facebook, Twitter, LinkedIn, YouTube and Google+ to market their businesses. Yet a whopping one-third of these same business owners cited a lack of time and resources as their top online marketing challenges,

If you are among those struggling to get the most from your social media, the odds are that you are wondering if it might pay to have a professional marketer in your corner. Here are three questions small business owners must consider in order to determine cost versus value when it comes to social media marketing support.

1. Do I have the time to design and manage an effective social media marketing strategy?
A majority of small business owners report that they spend between 6 and 20 hours per week on social media marketing. It’s a daunting investment of time and effort especially added to the enormous pressure many feel to spend the majority of their waking hours engaging in revenue generating tasks. If you own a small restaurant, for example it’s likely that you are busy 12-14 hours a day dealing with all the front and back-of-the-house management issues that come with owning a restaurant. Can you really afford to spend an hour, let alone a day per week, figuring out what to post, where to post and how many times per day you should post? On the other hand, can you really afford not to, given that a majority of customers now report that they search for local businesses on-line?

2. Do I have the expertise to get the most from my social media marketing strategy?
Regardless of how good your game is you can’t win if you are playing in the wrong ballpark or by the wrong rules. No two social media sites are created equal. They differ greatly according to audience and purpose, as well as by the marketing tools they provide. LinkedIn, for example, is a smart choice for professional services providers such as independent insurance agents and attorneys. But personal services providers such as dog sitters or hair stylists will find Facebook’s real time communication tools indispensable. Failing to fully understanding the subtle differences between today’s rapidly evolving social media platforms can mean the difference between building your clientele and wasting your time and energy.

3. Can I accurately track the Return On Investment on my social media investments?
Are you getting a reasonable return on your social media investments? Are you sure about that? Nearly two-thirds of small business owners have revealed that they are unable to measure the impact of their social media activities. The fact is that it takes effort, knowledge and tools to do it right. You’ll need to know what it is you want to measure, before you can select the best analytic tool for the job. Generally speaking the closer aligned your social media strategy and business objectives are, the less time and money spent on your analytics.

If you answered “no” to even one of these questions, you may be paying more and getting less than you should from your social media strategy. You would not wait until your boat capsized to put on a life jacket, right? As a small business you know just how difficult is to keep your business afloat these days. For a free 30-minute social media strategy review, call me at 575-322-5159.

Social Networking Sites – Just What Clues Are You Giving to Criminals?

Social networking has literally transformed the lives of ordinary people of all ages across the globe, not to mention businesses and organizations too. In their eagerness to share their personal details with the outside world, however, some users of sites such as Facebook have inadvertently transformed the lives of criminals, making their jobs very much easier.

News of the arrests of three burglars in the US who used social networking sites to target members who were not at home must surely come as a wake-up call to anyone who has personal details posted on his/her profile. In some cases, the risk arises because users of the sites have hundreds or even thousands of contacts, many of whom are not known to them personally, but of course all of whom can view their personal details and status updates that might give enormous clues as to their movements. In others, the privacy settings that are being used do not restrict access sufficiently to afford any protection from more unscrupulous members of the site.

Social networking sites can be great fun and a great way to communicate with existing contacts as well as to make new ones. For the sake of your own personal safety and the safety of your property and possessions, though, care needs to be taken to ensure that those in your household are not too free and easy with details that are best withheld.

Simple Video Explains How To Use Social Media As A Lead Generation Tool

Social Media Fuel

CLICK HERE TO WATCH VIDEO

Imagine if you could finally get through the social media maze and actually make it work for your business. What if you could eliminate the confusion in trying to keep up with the latest social media trends. How would you like to become a dominant force in across the top social media properties like Facebook, Twitter, LinkedIn, Google+?

With a Done-For-You Professionally managed Social Media program for high level entrepreneurs and business owners you now can.

Listen as a business owner, your time is money, leverage your time better to do the money making activities that you need to do and let us do the social management lead generation for you.

Click on the link below to see the video. NO email needed to view the video.

Click Here for Video: Social Media Fuel

Vine Vs YoutTube

Six Seconds Marketing

In 2005 YouTube was introduced to the world and one year later, Google bought it for 1.65 billion dollars. This website allows individuals to upload, view, share, comment in videos and subscribe on their favorite channels anywhere. Today, YouTube is the number one platform to share videos content in the whole world since it launched. However, in June 2012 the micro blog website, Twitter acquired an app called Vine that is giving it some competition. In this recent app, the main reason is to create a short video with maximum length of six seconds. Vines rapidly become popular among twitter and Facebook users.

Today, just like YouTube generated famous people through out their channels Vine generated viner famous. Even thought YouTube is the best video platform people may prefer to engage more with vine videos because they are more objective and straight to the point, also it is more cost effect…

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