Kraken's NFT marketplace is promising zero gas fees in an effort to compete against OpenSea, which still dominates the marketplace. — Read on decrypt.co/99346/waitlist-launches-for-kraken-nft-which-promises-zero-gas-fees

Starbucks announced plans to enter the web3 space with the launch of its own NFT collection. — Read on techcrunch.com/2022/05/04/starbucks-to-launch-nfts-this-year-offering-access-to-unique-experiences-and-benefits/

Americana Technologies raised a $6.9 million seed round from Alexis Ohanian's Seven Seven Six, NFT marketplace OpenSea and rapper Future. — Read on techcrunch.com/2022/05/03/americana-chip-turns-objects-nfts-funding-ohanian/

Williams has been one of the biggest beneficiaries of the NIL era in college football so far — Read on http://www.cbssports.com/college-football/news/usc-qb-caleb-williams-matt-leinart-launch-nft-platform-to-help-college-athletes-build-nil-value/

Entertainment Museums Among Clients Leveraging Collections Into NFT Marketplace — Read on deadline.com/2022/05/museums-leveraging-collections-into-nft-marketplace-1235013987/

The buzzy digital art form is proving to be the marketing and tool du jour in the fashion business. — Read on http://www.forbes.com/sites/roxannerobinson/2022/04/30/fashion-retailers-and-luxury-amp-up-nft-activations-after-adopting-the-technology-last-year/

The success of STEPN shows that the move-to-earn model is growing in popularity, but will it be a fading trend or the future of fitness? — Read on cointelegraph.com/news/nft-traders-stepn-to-a-new-groove-is-move-to-earn-the-future-of-fitness-or-another-fad

When someone buys an NFT, especially a high-value one, it gives them universal bragging rights. We explain why. — Read on nftexpoverse.com/blog/nfts-and-the-universal-bragging-rights/

Nike bought virtual sneaker designer RTFKT in December. Now over $10 million has been spent on its Dunk Genesis Cryptokicks. — Read on http://www.cnet.com/personal-finance/crypto/nikes-nft-sneakers-for-the-metaverse-are-selling-for-8k/

Floyd Mayweather has released the world's first NFT that will give its holders access to a pay-per-view event. — Read on http://www.sportskeeda.com/pro-boxing/news-floyd-mayweather-releases-world-s-first-ever-nft-ppv-access-1