Mattel Debuts New NFT Marketplace to Turn Toys Into Digital Collectibles

Mattel Debuts New NFT Marketplace to Turn Toys into Digital Collectibles

The brand sees the platform as a way to mine intellectual property like Hot Wheels and Barbie
— Read on www.adweek.com/commerce/mattel-debuts-new-nft-marketplace-to-turn-toys-into-digital-collectibles/