Startups often epitomize a unique state called the ‘flow state’. What exactly is this elusive state? In Steven Kotler’s book, “The Rise of Superman”, he describes the flow state as a heightened state of intense focus, creativity, and resourcefulness. During this state, our prefrontal cortices quieten down, a phenomenon known as ‘temporo-hypofrontality’. It’s akin to that immersive experience when you leave a movie theater, feeling as if you’ve been in another world.
The reason startups are often equated with this constant flow is their unyielding passion and drive. Their engagement level with their mission is so profound that they sometimes lose touch with external realities.
So, if you’re on the cusp of establishing a business, it’s crucial to build it on strong foundational values. Delve deep: Why are you passionate about this venture? Whether it’s your zeal for eco-friendly products, empowerment through business, sartorial elegance, or promoting fitness – identifying this core passion is vital.
But what if the business is inherited or you’ve climbed the corporate ladder without setting its direction?
In situations where the business is already established without your vision, it’s never too late to re-evaluate. Undoubtedly, there’s an underlying ‘why’ to your chosen path. To unearth this, differentiate yourself from the competition. Given unlimited resources, where would your aspirations lie?
Another strategy you can try is to ask yourself the ‘five whys’. This is a technique that we can use to get to the bottom of why we do something. And it’s simple: you ask yourself ‘why’ five times.
- Why did you make a fitness site?
- Because I love fitness.
- Why?
- Because being fit makes me feel healthy and capable.
- Why is that important?
- Because then I can do anything.
- Why is that important?
- Because then I feel free.
- Why is that important?
- Because freedom is what makes me feel happy.
Leadership Authorit
By sequentially asking ‘why’ five times, you drill down to the essence of your motivation. For instance, if one starts a fitness website out of love for fitness, digging deeper might reveal that fitness equates to freedom and happiness. This realization can then shape your business’s branding and outreach, such as an evocative logo or an inspiring social media presence.
In cases where the business legacy is inherited or thrusted upon, the solution lies in dialogue. Engaging with the previous owner or leadership to understand their vision can be enlightening. If their mission resonates, it can be assimilated and carried forward. However, if there’s a dissonance, perhaps it’s time to introspect and assess if this is the right fit. Remember, the most uninspiring leaders often exhibit a palpable lack of passion. Don’t fall into that trap. Instead, find or create an organization that aligns with your beliefs.
Beyond the corporate realm, the concept of vision extends to personal life. A vision, in essence, is an evolved form of a goal. It’s not just about quantifiable outcomes but about the experiential journey. For instance, instead of aspiring for wealth, visualize a comfortable family life in a spacious home, devoid of financial stress.
Embracing a vision over a rigid goal offers flexibility in the path taken, ensuring resilience and motivation. The human brain is wired for vision, so tapping into this innate capacity can be transformative for both businesses and personal aspirations.
In understanding the intricacies of the ‘flow state’ and the profound impact of a clear vision, Steven Kotler’s “The Rise of Superman” serves as an invaluable guide. Whether you’re an entrepreneur at the helm of a startup, someone inheriting a business legacy, or just a curious mind wanting to harness the power of focus, this book provides deep insights to navigate your path. Dive deeper into the realm of optimal human performance and discover the transformative power of flow. Ready to elevate your understanding and drive?
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Pam Hett- The Hett Agency 
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