Author – The Enlightened Manager
8 Common Facebook Mistakes Social Media Managers Need To Avoid Image by Terrance Heath via Flickr By Donné Torr Among the many tasks social media managers face, one is learning how to navigate the ever-changing world of Facebook. Previously on our blog, we discussed the most common social media strategy mistakes. Today, we want to... Continue Reading →
Click Here for Video: Social Media Fuel Imagine if you could finally get through the social media maze and actually make it work for your business. What if you could eliminate the confusion in trying to keep up with the latest social media trends. How would you like to become a dominant force in across... Continue Reading →
Consistency is the key here along with frequency.
While there are some downsides to allowing the use of social media in the workplace, many of today’s more progressive companies would agree that these are outweighed by the benefits. After all, having an entire workforce batting for your team, building your brand and increasing your reputation as an employer of choice can provide a... Continue Reading →
Over the course of the past few weeks, we have learned the importance of Integrated Marketing Communication and the difference between traditional media and social media. Now, we explore push and pull marketing and how to add them successfully to the mix.
Websites have been around since the 90’s, since that time they have become a staple in every business marketing portfolio. With websites being the company hub for information, marketers need effective ways to draw customers in and push messages out, ensuring that consumers stay interested in the product/service/brand of that company.
Push, outbound marketing, and pull, inbound marketing, have been strategies for reaching customers for decades. Each strategy has its advantages and disadvantages. Push marketing is pro-active. According to Push vs. Pull Marketing – Which Is Better?’ by Charlie Page, push marketing, “usually creates results faster than pull marketing.” Page explains “you choose how, when, and how…
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Pam Hett- The Hett Agency 