Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding – Decrypt

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding
As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here’s how branding experts think they should weather the storm.
— Read on decrypt.co/121597/dont-call-it-crypto-how-some-blockchain-and-nft-projects-are-rebranding

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